Innovation in motion
1971
Company founded
1971
First micro meter machine developed and deployed
The spark that fueled the start of Micro was the Micro Metering System, a revolutionary electro-mechanical device that, for the first time, gave cattle feeders the flexibility to accurately modify micronutrient levels on a daily basis.
1983
Development of Nutriflex
1983
Micro-Weigh System® launches
1984
Creation of the Pro-Control Batching System
The implementation of Micro-Weigh Systems elicited numerous customer requests for Micro to computerize the feedlot’s entire feed manufacturing process, which led to the creation of the Pro-Control Batching System.
1985
First “16” series Micro-Weigh System released
1986
Creation of the Drug-Trac Chuteside Animal Health System
1987
Creation of Meta-Bac Live Microbial System
To address monetary losses resulting from the difficulty to sustain hydrated microbials, Meta-Bac was created to hydrate and refrigerate dry microbials until ration implementation. Prior to the Meta-Bac system, it was nearly impossible to utilize these products.
1991
Read-N-Feed Bunk reader / Feedtruck V.1 System introduction
1992
Feedlot Business System (FBS) launched
1994
Academic Advisory Steering Committee for ECM development lays groundwork for 1996
1996
Electronic Cattle Management (ECM) introduced
1998
Read-N-Feed Bunk Reader gets a technology upgrade
1998
Feed Truck System makes big strides forward with GPS guiding
2001
Micro-Weigh System expands functionality with introduction of a PC-based version
Twenty two years after the introduction of the "16" Micro-Weigh System, Micro introduced the PC version of its extremely successful predecessor. The upgrade allowed the system to be fully integrated into the Pro-Control Plus® Batching System as well as allowing for online access, enhanced reporting and data exports.
2003
Pro-Control Plus Batching System releases second generation
Increased prevalence of Micro’s batching technology led to the development of an upgraded second-generation system with greatly expanded capabilities that could be easily customized to precisely address a customer’s changing needs.
2003
Beef Information Exchange: National Animal Identification System (NAIS)
2005
Pro-Control Statistical Process Control feature introduced
2005
Micro expands into dairy with creation of a dairy division
2007
CattleLog, an individual animal management and verification program from Emerge, is acquired
2007
Feed Truck System 2.0 released
2007
Micro-Weigh launches into dairy
2007
Micro becomes U.S. distributor for SCR HeatTime Collars
SCR, a leading animal monitoring company from Israel, identified the need for a United States partner that shared the same vision of the future potential of dairy cows wearing devices that monitored their movement and eating patterns. Micro recognized the relevance that this type of technology would have to its customers and moved forward with a distribution partnership.
2008
Pro-Control Plus expands to include routing and receiving
2008
Micro's Process Verification Program approved by USDA and NHTC
2009
Pro-Control Web System launches
2009
First Accu-Trac System
2010
Pro-Control Parlor debutes
2010
Read-N-Feed Dairy launches
2011
National Animal Identification System gains USDA approval
2011
Micro releases "17” series Micro-Weigh System
2011
Micro hires a full time Pharmacist licensed in the state of Texas
2011
Micro Beef Technologies acquired by MWI Veterinary Supply
The synergies of the two animal health companies presented exciting potential for food animal production by combining the technology-based programs and services from Micro with the well-established animal health distribution business of MWI Veterinary Supply (now MWI Animal Health).
2012
First Cubex System installed
2012
Accu-Trac Flex Sorting introduced
2013
Micro acquires distribution rights to the Whisper Veterinary Stethoscope
Micro partnered with Geissler Corporation to market, install and service the Whisper Digital Stethoscope. Whisper was the first objective tool developed to score severity of Bovine Respiratory Disease (BRD) in cattle. In 2016, Merck Animal Health purchased Whisper from Geissler Corporation, retaining Micro as a marketing, installation and service partner for the technology.
2014
Relocation of office and warehouses to Amarillo Business Park
2015
MWI Animal Health and Micro Technologies acquired by AmerisourceBergen
2015
Micro acquires distribution rights to Stocker1, rounding out its portfolio to serve all sectors of the beef industry
2015
Micro Technologies acquires Comco Liquimatics
2015
Micro integrates Read-N-Feed with the Accu-Trac suite of products
2016
Pro-Control Mixer introduced
2016
Micro Beef Technologies becomes Micro Technologies
2018
Launch of Accu-Trac Office
2021
Launch of Accu-Trac Flight
2021
Launch of Accu-Trac Scale
2021
Launch of Accu-Trac Repleni-Trac
2022